After watching this video from Chris Pirillo, two words sprung to my mind. The words I thought were "Sweeping Statement".

"A sweeping statement is a statement that makes a wide-ranging and complete comment about something, or more often, everything. Unfortunately, it is very common for people to make these sorts of statements when they, in fact, are talking about minor groups rather than "everybody" "

It always disappoints me when I hear people involved in technology and people who I follow just go out and say things like "Second Life is just for porn" and I think it really is just loses the credibility of the person making that statement even futher. The problem is these people also tend to have a bit of authority and people listen to what they say. I myself follow Chris, not as often as I used to because his YouTube stream got a bit to overkill for my taste.

The point I'm trying to make however is that Second Life is not just for Porn or Gambling. Sure those things exist and I'm not going to deny that. But it is a small portion of the whole package. There is so much happening in Second Life that you cannot define it under one swift statement, and I think that is what is hard about the platform.

Examples of thriving communities within Second Life include the Fashion Industry, The Steampunk Community, The Music Community and much much more. There is a commnity being built around almost everything you can think of that happens in these worlds. That is the true appeal of Second Life for me.

The Killer App of Second Life is, and shall always be, COMMUNITY. Isn't that what these so called "Social Media Experts" job, to build communities around a brand.